If you are running an eCommerce business, you know that the old adage of “knowing your customer is key” doesn’t just ring true; it is essential for surviving in the market. Customer personalization in eCommerce aims to help you with that.
Scratch that, it promises to not just help you with understanding your customers, it promises to allow you to know everything you need to know about their demographic interests and attributes and how to structure your whole business around those facts, giving each and every one of them an experience that feels tailor-made.
Sounds interesting? Keep going for a quick guide on how to unleash the power of customer personalization yourself.
What is Customer Personalization in eCommerce?
In simple terms, customer personalization works by analyzing the demographics of your eCommerce consumer base, and using a series of algorithms and automated processes to generate content that is flexible, easily re-usable, and suitable in such a way that it will target your customers’ specific preferences with pinpoint accuracy.
Customer personalization has been in use for many years – it is basically as old as the internet itself – but only recently has the technology become advanced enough that it can be used en masse, and without a super-high budget or much in terms of technical knowledge.
How to Use eCommerce Customer Personalization to Create Tailor-Made Experiences
So, if customer personalization is so good in eCommerce these days, how do you use it?
Thankfully, with the refinement we have available at this day and age, the answer is: very easily.
A customer personalization suite works for your eCommerce suite in the same way as a good data analyst or consumer research manager. A very, very good one, without the six-figure salary for you to pay.
In essence, the software will recommend to you based on data personalization templates that can be enacted immediately on your website – and at any time, these can be revoked, modified, or replaced. Most eCommerce customer personalization software these days integrates seamlessly with whatever you are using in general to maintain and update your site, whether it be WordPress, Wix, or something else entirely.
What Makes Customer Personalization in eCommerce Different From Traditional Marketing Analysis?
You might be wondering if customer personalization in eCommerce is not just a glorified tool for conducting marketing analysis, and whether you wouldn’t be better off saving your hard-earned cash and doing the hard work by yourself, the old-fashioned way. However, you’d be mistaken.
The truth is that customer personalization is quite different from earlier, simpler methods of making your eCommerce shopping experience custom-tailored to consumers.
- Customer personalization pools data not just from your own site, but from across the internet, sifting through mountains of data too large for any human being to compute by themselves – and it does this in order to ensure that it knows enough about your customers before they even come into contact with your eCommerce business for the first time
- Customer personalization is data-driven – it is based on mathematical algorithms and hard evidence gathered on your and other sites on the web. It is the most objective way to measure consumer behavior and interests that exists currently, and it is not limited by human interpretation or opinions
- You can use the same customer personalization in all your eCommerce channels and on all platforms. No need to create separate strategies for site visitors on different operating systems, or for mobile users vs PC users, and so on
These and many more reasons make customer personalization clearly stand out among all other solutions currently on the market. We hope that your interest has been piqued enough by this short overview – this topic can be a really deep dive once you get into it, but from here on, you should know what you’re dealing with.
If you want to know which content personalization strategy, software, or tools to use for your eCommerce business, now you should have the knowledge you need to make educated decisions. We wish you good luck with the success of your ventures!